McDonald’s celebrated brand loyalty and nostalgia with an exclusive collectable cup, available only when customers upsized to a medium or large meal.
R50 million generated through upsized orders.
181 million impressions, 22 million reach, and 3,951 mentions.
57% positive sentiment in organic engagement.
Over 318,000 in-store redemptions, reinforcing brand loyalty.
Increased app engagement with 473.9k redemptions in-app, fostering repeat visits and loyalty.
